I am an Integrated Media Strategist from Michigan living within the Metro Detroit Area.
I’ll admit. I have an obsession when it comes to planning and strategy. Especially when working on client projects focusing on the experiences of their targeted audiences. I like to fully delve into the mindset of people of all ages and better understand what their wants and needs are. Being innovative and progressive is my expertise. My secret to success is my ability to combine the creative and analytical sides of my brain to produce the results I want to achieve.
Outstanding results stems from:
1. RESEARCH there’s a reason why things are the way they are. What’s happening within the past and in real-time are clues to what will or will not work
2. OPPORTUNITY a quick win isn’t going to fix the problem you are trying to solve. Being unique and open to play with different solutions will lead the way to genius creations
3. PLANNING this is where all of the magic happens. Using the information gained during the research gathering process and identifying the unique opportunity that sets your brand apart, what is your goal and how are you going to implement the steps to achieve them – who will be responsible for what and how
4. EXECUTION aka showtime. Because you were proactive within the planning stage, you are ready to execute your plan with the team and monitor your success